Every person is aware that Google had created its hegemony amongst the ranks of search engines being the most favored and most popular search engine on the net. I remember the instance when a friend of mine refused to agree to the data we gave him about Christmas, until he was swayed that the content had indeed been pulled off Google. A while back , as Google won the race over the other search engine it was also involved in creating a program that would catapult its position as a viable publicity medium and produce more revenue. The initial publicity model that Google had developed was primarily for the use of big companies however, it later also developed the Google Adwords program which offers beneficial results to all companies, big and small.