I, being a professional in marketing, did not take long to recruit a colleague who thought I must be an expert in the area of network marketing. When asked why, he said “because you know the principles inside out”. That was the problem I said to myself while we got started anyway.

This problem is best stated by Mike Dillard in the statement, ‘network marketing is promotion and marketing done by people who have no clue about promotion or marketing’. This article is thus a guide for work-at-home moms, people starting a networking business and the like to learn what is also taught at management schools.

Marketing is about creating ‘pull’. Sales is about ‘push’. Keep this vividly in your mind. You are not in the Network Sales business. You are in Network Marketing. When I got into online networking very recently, I was quite taken aback at the open-the-door-and-sell-in-your-face tactics adopted by our bretheren. Ouch!

Pull means you do whatever it takes to pull a prospect (lead) to you. You may want to do more dignified things than stand on your head and juggle 3 balls with your feet… but, whatever it takes without having to cross a line where you find yourself pushing. Even if you disconnect, do it with authority, knowing that you are making available to your networking prospect something he does not have (and needs more badly than he may realize just yet).

But it is emotionally distressing to think like this. And many people resort to ‘push means’ ‘just once’, out of desperation.

So here’s where the ‘network’ part of network marketing gets significant. A network rests on plenty. A network can reach where no individual can. And the difficult part is actually in working up a large list from where the network would manifest. Of course there are more people to prospect and not push.

Interestingly, it is hard work only because we do it for ourselves, with no end-of-the-month compensation. As any telemarketing professional would tell you, day in and day out all they do is make massive lists in exchange for some petty money, which they are assured of in salary. So it’s not that lists of completely unknown people can’t be built. It’s about having that mindset about building them, and it is difficult when you don’t know why. So the best way to develop that mindset is to cement a dream. To know ‘Why’ you will do what you have to do.

The untrained mind will object here. It will ask how can contacting xx number of people a day get my kid to private school? It will propose that one might as well spend that time contacting some principals, or ministers, or loan agents. But that’s not how marketing works!

In the corporate world the dream is the vision statement. Everyone is made to align with it and imbibe it so the vision is emotionally connected with its people and thus the brand stands for something human and valuable. Thereafter the marketers segment, target and position the products so that they may reach prospective minds. Through ads. And when millions are spent, multi-millions are returned!

Therefore while the Harvard guys spend millions to create millions, smart networkers invest just a few hundred and make millions. The investment is in operating systems like the one mentioned here (on this page) which makes the creation of other millionaires duplicatible. My vision is to help 100 individuals become millionaires in this lifetime. Do you know yours?

Discover your own customizible online success system as you learn to use the internet profitably with this DVD here now.ArriveAtSuccess.com

Related Reading:

Internet Marketing - For Income, Influence and Impact - Turn Your Passions into Income Online! (Web Marketing, Small Business, Entrepreneurship, Social ... Web Design, Marketing Online, Money)[Publisher’s Note: Oli Hille is an Amazon #1 Bestselling author.]

This is a Step by Step Guide to using the Internet for Income, Influence, and Impact – and therefore allowing you to:

Earn Money Following Your Passions

This is a practical, 43 page book that gets straight to the point.

I desperately wish I had a book like this when I started out making money on the Internet way back in 1999. The information in this book represents thousands of hours of research as well as thousands of hours using the Internet to earn an income.

I used the information and knowledge contained in this book to launch my first book “Creating the Perfect Lifestyle” which became an Amazon #1 Bestseller within two weeks of being launched. That success would not have been possible without the information I am going to share with you in this book.

So congratulations on getting your hands on this book and welcome to the world of Income, Influence and Impact via the Internet!

I have been earning my living in, on and around the Internet since 1999. I have spent thousands of hours and tens of thousands of dollars on programs, books, advertising, websites, tools, and applications. In this book I have distilled the knowledge and experience I have gained from making lots of mistakes and over time getting more and more things right, specifically in relation to Internet Marketing.

Here are the Parts of the Book:

Part 1 – News Flash!

Part 2 – Your Goal

Part 3 - Using the Internet to Earn Income and Improve Your Life

Part 4 - How Search Engines Work

Part 5 - Internet Traffic

Part 6 - Video on Your Website

Part 7 - Product Launches

Part 8 - Internet Real Estate

Part 9 - Domain Name Tips

Part 10 - Website Tips

Part 11 - Content Creation

Part 12 - Key Web Resources

Part 13 - Practical Examples

Part 14 - Action Steps


I look forward to hearing how you have harnessed the Power of Internet Marketing, and the specific advice contained in this book, to radically improve your Income, Influence and Impact – and in so doing, improved your Life!

Oli Hille
Author