Search engine optimization for local business starts with optimizing your Google maps, Google places address. The very basic SEO settings include keyword setup. Photos of your local business and video optimization. The keyword phrase " best local SEO in Los Angeles" may be set below your title which is the name of your local business and a tag of services. Example: "yourwebsite SEO in Los Angeles" gives a descriptive name and your company identity. SEO for local business is an affordable way to get seen in the search engines without huge SEO costs or optimization. The thing to be aware of is the time factor you will need to optimize your local listings and keep them up to date, this can be a daily chore. Do you hire a local SEO or try to do it yourself?