As Adsense becomes the most popular publisher program for Price per Click advertising, there are still some advantages if you use it. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern because the problem is very obvious. If you are visiting a website, you will notice adverts and this will distract the visitor from the content. Adsense has also become so popular that people can distinguish them from other adverts. Therefore people tend to ignore it at all cost. This has been a hot topic discussed by Bloggers and one that could contain a lot of truth. Many have blamed Google for this, and their decision to include text that says "ads by Google" beneath the advert.