Everyone in the world might not like coffee, but there is reassurance in the fact that custom cups aren't limited to what beverage they can hold that's why coffee cup advertising is guaranteed to work. Hot drinks like hot apple cider, hot chocolate, and hot tea that come around wintertime give an outlet for clients to use cups. Because personalized cups are so versatile most anyone will use them without even thinking about reaching for them; this is a good angle to keep in mind when considering advertising in the wintertime. In the US alone it is said that 54% of the adult population drink coffee. This means that more than half of the adult population needs a cup for their coffee. And that's when coffee cups serve the purpose.