Building Facebook around PR strategies can either be an obvious win, or a terrible idea. With an audience of more than 750 million who log 700 billion minutes monthly, the potential this platform presents to communicators is clear. However, Facebook is first and foremost a very personal space for many users. Communications between brands and individuals have an intimate, one-on-one aspect to them. Respecting individual preferences and boundaries is vital. Using Facebook PR will help you to get more visitors to your company's website.